The brand Swatch was born through the concept of create a swiss watch made of plastic, water and shock´s resistant, with a excellent precision, and most of all, cheap.

With a agressive marketing campaign and a very accessible price for a swiss watch, quickly the brand won the market. Currently the brand has diversify its offer and now Swatch has more than a dozen of diferent lines, including metallised watches (the Irony line) diving watches (the Scuba line), slim and straight watches (the Skin line) and even a watch which have access to the Internet (the Papparazzi line).